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| Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Drammen, NO | Auckland, NZ | Cardigan, GB | London, GB |
| Fibers | Merino · Wool | Merino | Cotton · Organic cotton | Silk · Linen · Wool · Cashmere |
| Makes | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $104 | $$ · Base layer top $89.45 | $$$$ · Pants or jeans $324 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1939 | — | 2011 | 2016 |