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| Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Drammen, NO | Bozeman, US | London, GB | London, GB |
| Fibers | Merino · Wool | Cotton | Cotton · Linen · Cashmere · Silk | Silk · Linen · Wool · Cashmere |
| Makes | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Shirts, Underwear | Shirts, Sleepwear, Underwear, Accessories | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $104 | $$$ · Button-up shirt $180 | $$$$ · Button-up shirt $384 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1939 | 1982 | 1989 | 2016 |