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| ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Joshua Ellis✕ Yorkshire maker of cashmere scarves, stoles and accessories, also working in alpaca blends and lambswool. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | London, GB | United Kingdom | Munich, DE |
| Fibers | Silk · Linen · Wool · Cashmere | Cotton · Linen · Cashmere · Silk | Cashmere · Alpaca · Wool | Cashmere · Wool |
| Makes | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Shirts, Sleepwear, Underwear, Accessories | Accessories, Socks | Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $284 | $$$$ · Button-up shirt $384 | $$$ · Scarf or hat $144 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 1989 | — | — |