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| Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | San Francisco, US | Boulder, US | London, GB | Copenhagen, DK |
| Fibers | Organic cotton | Merino | Cotton · Linen · Cashmere · Silk | Organic cotton · Merino |
| Makes | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear | Base layers, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Pair of underwear $40.00 | $$$ · Base layer top $135 | $$$$ · Button-up shirt $384 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1994 | 1997 | 1989 | — |