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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | United States | Herisau, CH | Northfield, Vermont, US | London, GB |
| Fibers | Cotton · Hemp | Cotton · Organic cotton · Linen · Cashmere | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Tops & tees, Shirts, Pants & skirts | Fabric & yarn | Socks | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$ · Basic tee $48.00 | — | $$ · Pair of socks $24.00 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | 1918 | 2004 | 1989 |