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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | San Francisco, US | Boulder, US | London, GB |
| Fibers | Cotton · Hemp | Organic cotton | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Tops & tees, Shirts, Pants & skirts | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Base layers, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$ · Pair of underwear $25.00 | $$$ · Base layer top $135 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS, B Corp | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | 1997 | 1989 |