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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Northfield, Vermont, US | London, GB | Los Angeles, US |
| Fibers | Cotton · Hemp | Merino | Merino | Cotton |
| Makes | Tops & tees, Shirts, Pants & skirts | Socks | Knitwear, Tops & tees | Tops & tees |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$ · Pair of socks $24.00 | $$$ · Crew sweater $278 | $$$ · Basic tee $70.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | 2004 | — | 2015 |