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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Kero Design✕ Peruvian label selling its own alpaca sweaters, cardigans and accessories, which also knits garments for other labels, including Indigenous. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Auckland, NZ | Copenhagen, DK | Lima, PE |
| Fibers | Cotton · Hemp | Merino | Organic cotton · Merino | Alpaca · Cotton |
| Makes | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$ · Base layer top $89.45 | $$ · Basic tee $39.21 | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | — | — |