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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | GOHEMP✕ Japan's first hemp apparel brand, making casual tops, bottoms and outerwear in hemp and hemp-cotton blends under the 'Art of Hemp' theme. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Auckland, NZ | Tokyo, JP | Japan |
| Fibers | Cotton · Hemp | Merino | Linen | Hemp · Organic cotton · Cotton |
| Makes | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Accessories | Tops & tees, Pants & skirts, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$ · Base layer top $89.45 | $$ · Basic dress $143 | $$ · Basic tee $34.06 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | — | 1994 |