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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Manufacturer | Brand |
| Location | United States | Auckland, NZ | Elgin, GB | Toronto, CA |
| Fibers | Cotton · Hemp | Merino | Cashmere · Merino · Wool | Cotton |
| Makes | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Accessories, Outerwear, Fabric & yarn | Tops & tees, Pants & skirts, Dresses, Knitwear |
| Services | — | — | Spinning, Dyeing, Weaving, Knitting, Private label | — |
| Entry price | $$ · Basic tee $48.00 | $$$ · Basic tee $72.68 | — | $ · Basic tee $29.47 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | 1797 | 2015 |