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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Auckland, NZ | Canada | Toronto, CA |
| Fibers | Cotton · Hemp | Merino | Organic cotton · Linen · Hemp · Merino | Cotton |
| Makes | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear, Socks, Accessories | Tops & tees, Pants & skirts, Dresses, Knitwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$ · Base layer top $89.45 | $$$ · Pair of underwear $35.97 | $ · Basic tee $29.47 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | 2013 | — | — | 2015 |