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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | United States | London, GB | Langevåg, NO |
| Fibers | Cotton · Hemp | Merino | Wool · Merino |
| Makes | Tops & tees, Shirts, Pants & skirts | Knitwear, Tops & tees | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$$ · Crew sweater $278 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | 1853 |