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| Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | London, GB | Toronto, CA | London, GB |
| Fibers | Cotton · Hemp | Merino | Cotton | Cotton · Linen · Cashmere · Silk |
| Makes | Tops & tees, Shirts, Pants & skirts | Knitwear, Tops & tees | Tops & tees, Pants & skirts, Dresses, Knitwear | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $48.00 | $$$ · Crew sweater $278 | $ · Basic tee $29.47 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | B Corp | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | — | 2015 | 1989 |