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| Burt's Bees Baby✕ Baby clothes, pajamas and bedding in GOTS-certified organic cotton, newborn to 24 months. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Auckland, NZ | London, GB | Copenhagen, DK |
| Fibers | Organic cotton | Merino | Merino | Organic cotton · Merino |
| Makes | Baby & kids, Sleepwear | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Tops & tees | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | — | $$$ · Basic tee $72.68 | $$$$ · Basic tee $119 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | GOTS | ZQ Merino | ZQ Merino | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | — |