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| Burt's Bees Baby✕ Baby clothes, pajamas and bedding in GOTS-certified organic cotton, newborn to 24 months. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United States | Ashland, New Hampshire, US | Northfield, Vermont, US | Copenhagen, DK |
| Fibers | Organic cotton | Merino | Merino | Organic cotton · Merino |
| Makes | Baby & kids, Sleepwear | Base layers, Socks, Accessories | Socks | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | — | $$ · Base layer top $79.99 | $$ · Pair of socks $24.00 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | GOTS | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | 2004 | — |