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| Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Harvest & Mill✕ Organic cotton basics grown, milled and sewn in the USA, made with family-owned factories near its Berkeley studio. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Copenhagen, DK | United States | Berkeley, US | Auckland, NZ |
| Fibers | Organic cotton · Merino | Cotton · Hemp | Organic cotton | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees, Shirts, Pants & skirts | Tops & tees, Shirts, Pants & skirts, Socks | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $39.21 | $$ · Basic tee $48.00 | $$ · Basic tee $54.00 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | B Corp, OEKO-TEX Standard 100 | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2013 | 2012 | — |