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| Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Copenhagen, DK | Tokyo, JP | Northfield, Vermont, US | Wellington, NZ |
| Fibers | Organic cotton · Merino | Linen | Merino | Organic cotton |
| Makes | Tops & tees, Pants & skirts, Knitwear, Accessories | Dresses, Tops & tees, Accessories | Socks | Tops & tees, Shirts |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $39.21 | $$ · Basic dress $143 | $$ · Pair of socks $24.00 | $$ · Basic tee $55.35 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | B Corp, OEKO-TEX Standard 100 | None listed | None listed | Fair Trade, GOTS, B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | — | — | 2004 | 2006 |