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| Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Copenhagen, DK | United Kingdom | Wellington, GB | Drammen, NO |
| Fibers | Organic cotton · Merino | Merino | Wool | Merino · Wool |
| Makes | Tops & tees, Pants & skirts, Knitwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Fabric & yarn | Base layers, Underwear, Tops & tees, Accessories, Baby & kids |
| Services | — | — | Weaving | — |
| Entry price | $$ · Basic tee $39.21 | $$$ · Base layer top $106 | — | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | B Corp, OEKO-TEX Standard 100 | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2016 | 1772 | 1939 |