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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | United States | Auckland, NZ | Canada |
| Fibers | Merino | Cotton · Hemp | Merino | Organic cotton · Linen · Hemp · Merino |
| Makes | Socks | Tops & tees, Shirts, Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Basic tee $48.00 | $$ · Base layer top $89.45 | $$$ · Pair of underwear $35.97 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | 2004 | 2013 | — | — |