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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Dash Hemp✕ Santa Cruz label designing and making hemp clothing since 1997, including 100% organic hemp shirts, skirts, pants and hoodies. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Santa Cruz, US | Cardigan, GB | Auckland, NZ |
| Fibers | Merino | Hemp | Cotton · Organic cotton | Merino |
| Makes | Socks | Shirts, Pants & skirts, Tops & tees | Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Basic tee $35.00 | $$$$ · Pants or jeans $324 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 1997 | 2011 | — |