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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Northfield, Vermont, US | London, GB | Herisau, CH | Langevåg, NO |
| Fibers | Merino | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton · Linen · Cashmere | Wool · Merino |
| Makes | Socks | Shirts, Sleepwear, Underwear, Accessories | Fabric & yarn | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | Weaving | — |
| Entry price | $$ · Pair of socks $24.00 | $$$$ · Button-up shirt $384 | — | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | GOTS | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 1989 | 1918 | 1853 |