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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Northfield, Vermont, US | Wellington, GB | United Kingdom | Dale, NO |
| Fibers | Merino | Wool | Merino | Wool · Merino |
| Makes | Socks | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Knitwear, Outerwear, Socks, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$ · Pair of socks $24.00 | — | $$$ · Base layer top $106 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 1772 | 2016 | 1879 |