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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | GOBI Cashmere✕ Vertically integrated Mongolian brand making 100% Mongolian cashmere sweaters, cardigans, coats, dresses and accessories from fiber to finished garment. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Ulaanbaatar, MN | Auckland, NZ |
| Fibers | Merino | Cashmere | Merino |
| Makes | Socks | Knitwear, Outerwear, Dresses, Pants & skirts, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Crew sweater $150 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | OEKO-TEX Standard 100 | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 1981 | — |