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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Cardigan, GB | London, GB | Drammen, NO |
| Fibers | Merino | Cotton · Organic cotton | Silk · Linen · Wool · Cashmere | Merino · Wool |
| Makes | Socks | Pants & skirts | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Base layers, Underwear, Tops & tees, Accessories, Baby & kids |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$$$ · Pants or jeans $324 | $$$$ · Button-up shirt $284 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 2011 | 2016 | 1939 |