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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Baird McNutt✕ Irish linen weaver since 1912, operating from what it calls Ireland's oldest remaining linen mill, with its own dyeing and finishing works. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Northfield, Vermont, US | Auckland, NZ | Ballymena, GB | Canada |
| Fibers | Merino | Merino | Linen | Organic cotton · Linen · Hemp · Merino |
| Makes | Socks | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn | Tops & tees, Underwear, Socks, Accessories |
| Services | — | — | Weaving, Dyeing | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Base layer top $89.45 | — | $$$ · Pair of underwear $35.97 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | 100% natural |
| Founded | 2004 | — | 1912 | — |