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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Auckland, NZ | Tokyo, JP | Dale, NO |
| Fibers | Merino | Merino | Linen | Wool · Merino |
| Makes | Socks | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Accessories | Knitwear, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Base layer top $89.45 | $$ · Basic dress $143 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | — | — | 1879 |