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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Opera Campi✕ Italian hemp clothing brand making tees, knitwear, jeans and underwear in 100% hemp and hemp blends, produced on demand in Italy. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Los Angeles, US | Parma, IT | Auckland, NZ |
| Fibers | Merino | Cotton | Hemp · Merino · Cashmere | Merino |
| Makes | Socks | Tops & tees | Tops & tees, Knitwear, Pants & skirts, Outerwear, Underwear | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$$ · Basic tee $70.00 | $$$$ · Basic tee $111 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 2015 | 2017 | — |