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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Lanificio Ermenegildo Zegna✕ Zegna's own weaving mill in the Biella hills, producing fine suiting and apparel fabrics. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Northfield, Vermont, US | Valdilana, IT | Auckland, NZ | Langevåg, NO |
| Fibers | Merino | Wool · Linen | Merino | Wool · Merino |
| Makes | Socks | Fabric & yarn | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$ · Pair of socks $24.00 | — | $$ · Base layer top $89.45 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Masters of Linen | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | — | — | 1853 |