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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Linenfox✕ Lithuanian made-to-order linen clothing for women, men and kids, sewn in its own studio from OEKO-TEX certified linen. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Lithuania | Vilnius, LT | Auckland, NZ |
| Fibers | Merino | Linen · Wool | Linen | Merino |
| Makes | Socks | Dresses, Tops & tees, Pants & skirts, Shirts, Outerwear, Sleepwear, Fabric & yarn | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Basic dress $91.87 | $$ · Basic dress $93.00 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | OEKO-TEX Standard 100 | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 2014 | — | — |