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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Michell & Cia✕ Vertically integrated Peruvian alpaca group making tops, knitting yarns and fabrics in pure alpaca and blends. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Northfield, Vermont, US | Arequipa, PE | London, GB | Langevåg, NO |
| Fibers | Merino | Alpaca · Silk · Merino · Linen | Cotton · Linen · Cashmere · Silk | Wool · Merino |
| Makes | Socks | Fabric & yarn | Shirts, Sleepwear, Underwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | Spinning | — | — |
| Entry price | $$ · Pair of socks $24.00 | — | $$$$ · Button-up shirt $384 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | — | 1989 | 1853 |