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| Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Nudie Jeans✕ Swedish denim brand whose jeans have been 100% organic cotton since 2012, with free repairs for life. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Northfield, Vermont, US | Gothenburg, SE | Auckland, NZ | Langevåg, NO |
| Fibers | Merino | Organic cotton | Merino | Wool · Merino |
| Makes | Socks | Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Pair of socks $24.00 | $$ · Basic tee $49.78 | $$$ · Basic tee $72.68 | $$$ · Basic tee $72.80 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Fair Wear | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2004 | 2001 | — | 1853 |