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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Drammen, NO | Cardigan, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino · Wool | Cotton · Organic cotton |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Pants & skirts |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Base layer top $104 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1939 | 2011 |