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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | London, GB | Herisau, CH | Drammen, NO | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton · Linen · Cashmere | Merino · Wool | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Fabric & yarn | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Knitwear, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$$$ · Button-up shirt $384 | — | $$$ · Base layer top $104 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1918 | 1939 | — |