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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | London, GB | Herisau, CH | Copenhagen, DK | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton · Linen · Cashmere | Organic cotton · Merino | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Knitwear, Accessories |
| Services | — | Weaving | — | — |
| Entry price | $$$$ · Button-up shirt $384 | — | $$ · Basic tee $39.21 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | GOTS | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1918 | — | — |