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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | London, GB | Tokyo, JP | United States |
| Fibers | Cotton · Linen · Cashmere · Silk | Silk · Linen · Wool · Cashmere | Linen | Cotton · Hemp |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Dresses, Tops & tees, Accessories | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Button-up shirt $284 | $$ · Basic dress $143 | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2016 | — | 2013 |