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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Fiorima✕ Sock maker near Braga, Portugal, producing about 3.5 million pairs a year in organic cotton and merino for department stores, chains and brands such as Asket. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Manufacturer | Brand |
| Location | London, GB | Northfield, Vermont, US | Braga, PT | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino | Organic cotton · Merino | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Socks | Socks | Knitwear, Accessories |
| Services | — | — | Knitting | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Pair of socks $24.00 | — | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | GOTS, OEKO-TEX Standard 100, Responsible Wool Standard | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2004 | 1985 | — |