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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Northfield, Vermont, US | Boulder, US | United States |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino | Merino | Cotton · Hemp |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Socks | Base layers, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Pair of socks $24.00 | $$$ · Base layer top $135 | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2004 | 1997 | 2013 |