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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Langevåg, NO | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Wool · Merino | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Knitwear, Accessories |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Base layer top $104 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1853 | — |