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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Milan, IT | Cardigan, GB | London, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Cashmere · Merino · Wool · Cotton · Alpaca | Cotton · Organic cotton | Silk · Linen · Wool · Cashmere |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Outerwear, Accessories | Pants & skirts | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $320 | $$$$ · Pants or jeans $324 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1770 | 2011 | 2016 |