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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | London, GB | United States | Herisau, CH | London, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino | Cotton · Organic cotton · Linen · Cashmere | Silk · Linen · Wool · Cashmere |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories | Fabric & yarn | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | Weaving | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Base layer top $125 | — | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | GOTS | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | — | 1918 | 2016 |