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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Baltic Flax✕ Family-owned Vilnius linen supplier making private-label linen garments and home textiles, and selling European linen fabric with dyeing and printing services. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Manufacturer | Brand |
| Location | London, GB | Tokyo, JP | Vilnius, LT | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Linen | Linen | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Dresses, Tops & tees, Accessories | Fabric & yarn, Shirts, Dresses, Pants & skirts, Sleepwear | Knitwear, Accessories |
| Services | — | — | Private label, Sampling, Pattern making, Cut & sew | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Basic dress $143 | — | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | European Flax | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | — | — | — |