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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Botto Giuseppe✕ Biella maker of yarns, fabrics and jerseys for apparel in wool, cashmere and linen. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | London, GB | Tokyo, JP | Valdilana, IT | United States |
| Fibers | Cotton · Linen · Cashmere · Silk | Linen | Wool · Cashmere · Linen | Cotton · Hemp |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Dresses, Tops & tees, Accessories | Fabric & yarn | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | Spinning, Weaving, Knitting | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Basic dress $143 | — | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | Masters of Linen | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | — | — | 2013 |