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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | GOHEMP✕ Japan's first hemp apparel brand, making casual tops, bottoms and outerwear in hemp and hemp-cotton blends under the 'Art of Hemp' theme. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Japan | San Francisco, US | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Hemp · Organic cotton · Cotton | Organic cotton | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Pants & skirts, Outerwear | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear | Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$ · Basic tee $34.06 | $$$ · Pair of underwear $40.00 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1994 | 1994 | — |