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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Bassike✕ Sydney label best known for its signature Australian-made 100% organic cotton jersey basics, alongside a wider range of natural-fabric womenswear and menswear. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Cardigan, GB | Sydney, AU |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton | Organic cotton |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts | Tops & tees, Pants & skirts, Dresses, Knitwear |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 | $$$ · Basic tee $76.56 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2011 | 2006 |