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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Cardigan, GB | Copenhagen, DK |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton | Organic cotton · Merino |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2011 | — |