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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Oleana✕ Norwegian knitwear house making women's sweaters, cardigans and dresses in its Ytre Arna factory from merino wool, silk and alpaca. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | London, GB | Cardigan, GB | Ytre Arna, NO |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton | Merino · Silk · Alpaca |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts | Knitwear, Dresses, Tops & tees, Accessories |
| Services | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 | $$$ · Crew sweater $311 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2011 | 1992 |