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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Boulder, US | Copenhagen, DK | London, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Merino | Organic cotton · Merino | Silk · Linen · Wool · Cashmere |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Base layers, Socks, Outerwear | Tops & tees, Pants & skirts, Knitwear, Accessories | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Base layer top $135 | $$ · Basic tee $39.21 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 1997 | — | 2016 |