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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | LILYSILK✕ Silk-focused fashion brand selling mulberry silk blouses, shirts, sleepwear and accessories, plus cashmere and merino knitwear; has a New York store. | Bassike✕ Sydney label best known for its signature Australian-made 100% organic cotton jersey basics, alongside a wider range of natural-fabric womenswear and menswear. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Nanjing, CN | Sydney, AU | London, GB |
| Fibers | Cotton · Linen · Cashmere · Silk | Silk · Cashmere · Merino | Organic cotton | Silk · Linen · Wool · Cashmere |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Shirts, Knitwear, Sleepwear, Accessories | Tops & tees, Pants & skirts, Dresses, Knitwear | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$$ · Pajama set $219 | $$$ · Basic tee $76.56 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2010 | 2006 | 2016 |