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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Mexthon✕ WFTO-member Fair Trade knitwear maker in Lima producing alpaca, cotton and merino knits for designer brands under private label and its own MKM label. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Amundsen Sports✕ Norwegian outdoor-heritage brand making sportswear from natural fabrics, notably boiled and lambswool knits and waxed cotton outerwear. | |
|---|---|---|---|---|
| Type | Brand | Manufacturer | Brand | Brand |
| Location | London, GB | Lima, PE | Tokyo, JP | Norway |
| Fibers | Cotton · Linen · Cashmere · Silk | Alpaca · Cotton · Merino | Linen | Wool · Merino · Cotton |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Knitwear | Dresses, Tops & tees, Accessories | Knitwear, Outerwear, Pants & skirts, Shirts |
| Services | — | Knitting, Private label | — | — |
| Entry price | $$$$ · Button-up shirt $384 | — | $$ · Basic dress $143 | $$ · Crew sweater $193 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Fair Trade | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | — | — | — |