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| Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | NATION LA✕ Los Angeles basics label (formerly Nation LTD) making tees, sweatshirts and dresses mostly in Peruvian Pima and organic cotton, made seed-to-garment in Peru. | Oleana✕ Norwegian knitwear house making women's sweaters, cardigans and dresses in its Ytre Arna factory from merino wool, silk and alpaca. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | London, GB | Los Angeles, US | Ytre Arna, NO | Munich, DE |
| Fibers | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton · Linen · Alpaca | Merino · Silk · Alpaca | Cashmere · Wool |
| Makes | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Dresses, Pants & skirts | Knitwear, Dresses, Tops & tees, Accessories | Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$$ · Button-up shirt $384 | $$$ · Basic tee $66.00 | $$$ · Crew sweater $311 | $$$ · Crew sweater $257 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1989 | 2005 | 1992 | — |